During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never…
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Advertising
13 Timeless Lessons from the Father of Advertising
Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved
Your No-Nonsense Guide to Getting Started with Social Media Ads
Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why?
Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers
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Native Commerce: Media That Makes Real Money
This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing…
All Great Writing Boils Down to These 4 Emotional Appeals
How to Use Scarcity to Get Lazy People to Act (Without Being Shady)
How to Sweep Away Skepticism with a Dramatic Demonstration
Want Copy That Actually Works? Start with Mass Desire