My Oxymoronic Six Month Anniversary

Six months ago today, I posted my first article on Copyblogger, which was about selling to people without making them feel “sold.” Coincidentally, the first thing I read this morning was Seth Godin’s post about the necessity and virtue of selling people on things they need and will benefit from, but due to fear of the unknown they are unwilling to explore without a little prodding.

I still feel that’s part of my job with this blog.

And of course “6 month anniversary” is an oxymoron, because an anniversary is an annual event.

I guess I really should have said my “one half” or “point five” anniversary, right?

No, of course not.

That’s a quick writing lesson for you, copy or otherwise. Often, the best way to say something is not grammatically correct, or linguistically correct, or even technically correct. It’s the way that best facilitates understanding by the reader, and that usually means writing the way you speak (or talk, if you prefer).

This really is all about conversational marketing. Copywriters have been doing it well for 100 years or more, but we needed the blogging pundits to tell everyone how important it is, I guess. 🙂

But I digress.

I want to thank each and every one of you for a great opening 6 months. I’m having a blast and frankly, it’s all due to the interaction, and the new people I’ve met, thanks to this blog. I’ve got more new friends and more new business partners than I can almost manage, but that’s a good thing!

But there’s a lot more to come.

I’ve got at least three upcoming series of posts that I think you’ll find useful:

• One on writing great headlines;
• Another on tutorial marketing;
• And a never-ending series on storytelling.

Plus I’ll be announcing a new start-up that will be launching soon, and I think you’ll find that to be quite interesting.

But I also need to listen to what you want from me. I’ll be soliciting reader feedback quite a bit going forward, so you can tell me what you want me to write about. And of course, I’ll go ahead and write about a few things you don’t ask for, because you may not know to ask for it (see paragraph one above).

One thing I could use immediately is feedback on how often I post. Time-wise, I don’t think I can crank out more that two “article” posts a week. But I can supplement that with shorter posts and links to cool stuff that I stumble across in my daily time-wasting research.

What do you think? And thanks again for hanging out with me. 🙂

Subscribe to Copyblogger today!