Comments on: A Simple Way to Turn Your Email Subscribers into True Fans

By: Jon Nastor

Jon Nastor — Thu, 28 Apr 2016 12:37:22 +0000

In reply to MARTYN WOOD. Martyn, thanks so much. I hope you enjoy the book.

By: MARTYN WOOD

MARTYN WOOD — Wed, 27 Apr 2016 17:06:13 +0000

I just recently purchased your book from the preview looks like it’s gong to be a great read. I like the idea how you not once but multiple times in this article stress the importance of providing your unique voice. In an age where we are bombarded by voices all vying for our attention your article is clean clear and concise thanks for the time you took to write and share looking forward to becoming a consistent reader.

By: Jon Nastor

Jon Nastor — Wed, 27 Apr 2016 15:29:49 +0000

Bill,

You are absolutely right. As content creators, we need to stop thinking and acting with a short-term focus.

Building a relationship with your audience takes time and constant, consistent contact is the best way to do it.

Thanks.

By: Jon Nastor

Jon Nastor — Wed, 27 Apr 2016 15:25:16 +0000

In reply to Jason. Perhaps you need to send them this article! ;-)

By: Bill Burniece

Bill Burniece — Wed, 27 Apr 2016 14:54:12 +0000

Excellent article Jon. I agree with you that it’s vital to give away some of your best content to your readers to keep them hungry for more. Too many marketers are looking to get paid on every piece of content they write when in reality there is a much bigger prize if you keep your readers happy and coming back again and again.

Keep up the good work sir.

Sincerely – Bill

By: Jon Nastor

Jon Nastor — Tue, 26 Apr 2016 13:51:17 +0000

In reply to Rohan Bhardwaj.

Rohan,

Sending your articles via email is a great distribution channel, but I wouldn’t call it a newsletter. If your readers want to read your articles in their inbox, then it is smart of you to offer this to them.

Typically, a newsletter needs to be a unique piece of content or at least a unique summary of the content you have created.

The newsletter is used to stay in constant contact with your audience and should be used to take your relationship to a deeper level.

By: Jason

Jason — Tue, 26 Apr 2016 06:16:28 +0000

I use curated content as a marketing strategy for my business, however I find when I try to explain the strategy with my clients they seem to be skeptical of the idea. Perhaps they are trying to protect their brand!!

By: Rohan Bhardwaj

Rohan Bhardwaj — Mon, 25 Apr 2016 18:18:55 +0000

Hmmm…

For me, I send my articles to them. It is no summary though. It is the full articles so the readers can read with the convenience of being in their inbox without clicking anything.

Is this the fourth type? Will you recommend this?

On the flip side, being a reader I am subsribed to curated and unique content email newsletters myself.

Loved the post. Stay awesome.

By: Rod

Rod — Mon, 25 Apr 2016 18:06:12 +0000

In reply to Jon Nastor.

A great solution … one that I was already thinking of … but it’s great to get confirmation from someone like you 🙂

Have a great week!

By: Jon Nastor

Jon Nastor — Mon, 25 Apr 2016 17:05:33 +0000

In reply to Robert.

Robert,

You’re very welcome, I’m glad you enjoyed the article.

As for content creation, we can do good to repel rather than attract. Sometimes alienating or repelling people that aren’t your perfect audience is great, because it leaves the people who do fit your message and brand.

Thanks!