Demian Farnworth, Author at Copyblogger Page

10 Ways to Master Writing Damn Good Copy

Demian Farnworth — Tue, 26 Jan 2021 15:00:00 +0000

Writing copy is both an art and a science. It’s an art because it requires creativity, a sense of beauty...

Demian Farnworth — Fri, 22 Jan 2021 14:00:00 +0000

I’ve spent the last 15 years mentoring many writers and observing the characteristics of good writing. In that time I’ve...

Demian Farnworth — Wed, 20 Jan 2021 13:00:00 +0000

Here’s the thing about the English language, in general, that’s not just specific to compound words: It’s full of pitfalls...

Demian Farnworth — Thu, 14 Jan 2021 14:00:00 +0000

Average copywriters write average sentences. You, I’m guessing, don’t want to be average — you want to master how to...

Demian Farnworth — Fri, 08 Jan 2021 14:00:00 +0000

Was this her attempt to define creativity? She was an odd mix of soft skin and rowdy in the mouth....

Demian Farnworth — Mon, 04 Jan 2021 13:00:00 +0000

Despite all the hype, native advertising remains a fuzzy concept, even for people who work in content marketing. So, given...

Demian Farnworth — Thu, 23 Jun 2016 13:00:00 +0000

Perhaps you’ve reached a stage in your business where you are ready to do something new. You have a story...

Demian Farnworth — Thu, 09 Jun 2016 13:00:00 +0000

Let’s imagine you’ve published more than 100 articles on your website and you have 500 subscribers. Many of those articles...

Demian Farnworth — Thu, 02 Jun 2016 13:00:00 +0000

Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation? Did you...

Demian Farnworth — Thu, 26 May 2016 13:00:00 +0000

You’ve probably heard us talk about landing pages a lot around here. There is a good reason for that. When...