This sums up what the “First Tribe” is guilty of doing.

It sometimes can still work though, which is probably why they are still doing it.

The part that really resonates with me is “undifferentiated”, because it shows the lack of human care and connection.

Thanks for the reminder, Sonia, about how important it is to be “differentiated” in our content marketing – like you are when you change “content” into a verb.

Cheers,

Great write up, Sonia. Trying to educate clients about real content marketing is like wading through mud with Atreyu – it’s difficult and someone is gonna die.

“Fight the sadness!”

Anyway, I created a new company (Content Kung Fu) solely for offering actual content marketing campaigns. We don’t about keyword density (makes me sad that some still do) or even word count. Thanks for re-affirming that my business plan is needed.

I just want to make the internet a better place.

I love “Because strategy” . I have a few clients who I have tried to educate about content marketing, looks like the next step is to fire some and find new clients who get it.

Yeah, in addition to the ten fold increase in traffic, his turnover probably increased by about the same. I’m expecting a grovelling email in 6 months or so… 😉

At least he can’t say I haven’t warned him…

In addition to the terrible copy on the site, they are building some very dodgy links. I foresee a google slap in the not too distant future.

What happens if they click too much on us and no one else? Blind allegiance and unquestioning loyalty? The inability to think for themselves? Tunnel-vision with no other viewpoints?

That’s why I just pull up the first 5 results on the SERP page and close them off one-by-one until the fittest remains.

Excellent! Few realize that we as freelancers create stuff that should make people do stuff. Action verb territory all the way.

Thanks for sharing.

Ryan