Comments on: SEO is Dead: Long Live OC/DC https://copyblogger.com/ocdc/ Content marketing tools and training. Sat, 11 Apr 2020 19:36:26 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Bob Brown https://copyblogger.com/ocdc/#comment-266615 Sun, 23 Mar 2014 12:46:47 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266615 In reply to Katherine James.

Focusing only on producing quality traffic will not get you to the first page on Google. You have to build some authority by getting some quality links from authority sites like this one. 😉

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By: Alex Sakota https://copyblogger.com/ocdc/#comment-266614 Sat, 22 Mar 2014 19:50:02 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266614 I’ve been saying similar thing for ages…SEO is dead (as position) and Internet Profitability is coming…google ‘Internet Profitability Specialist’ and you may see who has first two positions :p

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By: Daniel https://copyblogger.com/ocdc/#comment-266613 Fri, 21 Mar 2014 08:50:56 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266613 In reply to Nick the Geek.

That logo ist absolutely necessary and totally obvious.

But there’s still too many letters in general. Why always use 3 or 4. Make it “BI” “Better Innards”…

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By: Rossaimi https://copyblogger.com/ocdc/#comment-266612 Tue, 18 Mar 2014 14:45:14 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266612 My first hearing about OC/DC. Now i’m trying to produce high quality content. Totally i love this infographic.

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By: Geoffrey Winn https://copyblogger.com/ocdc/#comment-266611 Mon, 17 Mar 2014 22:54:25 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266611 In reply to Sean Jackson.

Sean – yes, that’s precisely the view that needs to be popularized, that SEO is an holistic process, not just links and keywords and the esoterica that has surrounded it.

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By: Simon https://copyblogger.com/ocdc/#comment-266610 Mon, 17 Mar 2014 14:56:29 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266610 I am in total agreement.

The term “search engine optimisation”, where used to be an innocent label for the practice of structuring a website in a way that made it’s purpose easily identifiable by search engines is now synonymous with practices that could be better termed “search engine manipulation”.

An abused internet is a useless internet.

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By: Afiq https://copyblogger.com/ocdc/#comment-266609 Mon, 17 Mar 2014 08:28:47 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266609 In reply to LarryEngel.

Search “Engagement” Optimization seem nice term, because now search engine especially Google really serious about rank a better blog that have better engagement with readers.

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By: Sean Jackson https://copyblogger.com/ocdc/#comment-266608 Mon, 17 Mar 2014 04:55:24 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266608 In reply to Frank Gainsford.

First, content marketing is not a new idea. The practice was in use prior to the introduction of SEO and predates the web itself.

Second, if SEO is alive and very much in demand, then why have so many reputable SEO leaders morphed into content marketers? Yes many still offer SEO type services, but usually all within a bigger scope of service than the pure “we help you rank better” approach so often found with SEO neophytes and scammers.

Third, and most important, the success of SEO has typically been based on the success or failure of ranking in a search engine. And yet, THE most important aspect of online marketing is in the conversion of visitors to a CTA. Where in the description of SEO you provide does the word conversion appear?

Based on your definition, I guess anything beyond getting the site ranked is not the job of an SEO.

What an interesting value proposition that your idea of SEO offers – all the ranking and none of the results.

Embrace the future and appreciate that the skills learned in the crucible of SEO have applicability far beyond the narrow scope you describe.

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By: Sean Jackson https://copyblogger.com/ocdc/#comment-266607 Mon, 17 Mar 2014 04:29:48 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266607 In reply to Geoffrey Winn.

Geoffrey, you are correct, businesses must see beyond Google if they are too be successful online.

Google and Bing are important, just like social media sites can be in drawing traffic to a site.

But the idea I seek to introduce with OC/DC is to view the overall optimization process as a holistic idea with Conversion as important (if not more important) as Discovery – regardless of the size of business.

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By: Sean Jackson https://copyblogger.com/ocdc/#comment-266606 Mon, 17 Mar 2014 04:20:32 +0000 https://copyblogger.flywheelsites.com/?p=39650#comment-266606 In reply to Matt Schmidt.

Thank you Matt.

Re-purposing content is just a few of the ideas that come up when we stop thinking about SEO gamification and start thinking like content optimizers!

Appreciate the feedback.

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