Comments on: Why People Don’t Want the ‘Real’ You https://copyblogger.com/authentic-marketing/ Content marketing tools and training. Mon, 27 Feb 2023 21:30:21 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: The “5 A” Framework for Content Marketing Success | Entreproducer https://copyblogger.com/authentic-marketing/#comment-227698 Fri, 11 May 2012 16:58:38 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227698 […] first step is authenticity. It’s not about oversharing, or what you had for lunch, or even what you feel is real. It is, in the words of Seth Godin, the story the audience wants to hear, delivered in a likeable […]

]]> By: Brian Clark Might be Wrong: Why People Do Want the “Real” You | Evan VanDerwerker: Marketing Communications Blog https://copyblogger.com/authentic-marketing/#comment-227697 Sat, 07 Apr 2012 19:52:57 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227697 […] read Brian Clark’s original post, visit Copyblogger. Share this post:Related […]

]]> By: Lessons from 31 Engagement Superstars https://copyblogger.com/authentic-marketing/#comment-227696 Mon, 06 Feb 2012 13:02:36 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227696 […] Why People Don’t Want the “Real” You – Brian Clark goes against some pretty deeply ingrained (for the Internet) conventional wisdom in this post. While being yourself, authenticity, and total sincerity in a bare-it-all-fashion are great, they can also be a little too much. Tempering all-out honesty with good sense, concern for others’ comfort, and your long-term goals doesn’t make you a jerk – it means you’re focusing more on your audience than on yourself – which we can all agree is the most important thing. […]

]]> By: Rendering Authenticity in an Experiential Economy « Holistic Marketing Concepts for Business https://copyblogger.com/authentic-marketing/#comment-227695 Fri, 03 Feb 2012 16:12:00 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227695 […] of marketing. At the same time, others will tell you never to be authentic or why people simply don’t want the “real” you. But these sorts of approaches tend to focus more on aspects of authenticity rather than getting to […]

]]> By: Kathy https://copyblogger.com/authentic-marketing/#comment-227694 Fri, 03 Feb 2012 15:33:42 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227694 Being Authentic is critical.
Being Discerning is priceless.
http://www.tekmiss.com/blog/5-steps-authentic-marketing-and-success

]]> By: 8 Authentic Marketing Sites https://copyblogger.com/authentic-marketing/#comment-227693 Thu, 05 Jan 2012 20:49:27 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227693 […] Why People Don’t Want the Real You | CopybloggerAug 10, 2011 The problem with authenticity in marketing is age-old. And the emergence of social media has allowed […]

]]> By: Akos Fintor https://copyblogger.com/authentic-marketing/#comment-227692 Thu, 29 Dec 2011 21:33:59 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227692 Oh man,
Great share! I like the line :”authenticity in marketing is telling a story people want to hear”

thanks

akos

]]> By: It’s Me! Really! (and other notions of authenticity) | The Wooly Yarn https://copyblogger.com/authentic-marketing/#comment-227691 Sun, 16 Oct 2011 21:39:45 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227691 […] Clark / Copyblogger: Why People Don’t Want the“Real” You Todd Pillars: Why the talk about being Authentic all of a […]

]]> By: Jay Schwartz https://copyblogger.com/authentic-marketing/#comment-227690 Fri, 30 Sep 2011 10:25:24 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227690 In reply to Grant Tregellas.

I think we get too caught up in deciding either who we are or who we want to be … and in worse cases, letting others decide for ourselves. This whole fascination with pigeonholing everything to death is morose at best. Regardless of who you are or want to be, online or off, what’s most important is to ‘live and let live’ and to strive for living happily with yourself and the others in your life on a day to day basis … without beating yourself esteem against the wall over and over again.

]]> By: Grant Tregellas https://copyblogger.com/authentic-marketing/#comment-227689 Wed, 28 Sep 2011 07:41:01 +0000 https://copyblogger.flywheelsites.com/?p=19570#comment-227689 I’m starting to develop this way of thinking that we really live in 2 worlds: The real world and this “cyber-internet-based” world. And these 2 worlds don’t necessarily have to match up. What I mean is, that a lot of interactions that happen online never really translate into a “real-world” interaction. Many of us have a massive percentage of fans and “friends” online that we will never meet in real life. And for many, this is exactly as we/they wish it to be. They are our friends “online” not in the real world. And we are happy with that arrangement.

So the argument is: what is the authentic “online” version of you verses the “authentic” real world version? And do they have to be the same? I don’t think so. I think people choose to follow people online that match an idea of a person they resonate with. If the online version of you remains consistent and authentic to the story you are telling, and if those that follow you online only are happy with that, then if there anything really wrong with the fact that the 2 worlds don’t exactly match up?

There are many people who I am aware of online, and maybe I am fans of them. But I imagine I will never actually meet those people and have coffee with them. So, am I really interested in knowing what they are really like in “real” life? Why would it matter to me?

I don’t know if this makes sense. What do you think?

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