That’s true. Weird, but true.

Your “Star” concept got me thinking and pondering about competing in a crowd field of ideas, not just landing pages. I applied it to the overall marketing strategy for my On-Purpose® message. The message is foundational and it lives at the congested intersection of life and work. It orients, transforms, and raises trajectories.

As the pioneer of the conversation around purpose, I’ve seen many speakers, authors, coaches, and consultants jump on the “purpose” bandwagon. The purpose message is being diluted in a sea of newbie imitators as well as many trusted authorities. Lots of people wading into the shallow end of the pool but few dare tread to the deep end of this most intimate idea.

Here is my “Star” – the two-word purpose statement! No one else in the world does purpose statements like this. Since the late 1980s. I’ve been helping individuals and organizations articulate their spiritual DNA so they can lead lives or cultures, respectively, around the simplest, yet most elegantly powerful concepts to making things make sense! All in two words with the generic beginning, I exist to serve by…

Thanks Sean for the unintended consequence when writing about landing pages. You landed a winner with me. A heartfelt thanks.

Be On-Purpose!
Kevin