If you structure the long copy well enough – bullets, bold headlines, and all the other “basics” that I think Copyblogger has discussed many times in the past – it can be definitely readable.

For consumers like myself, I prefer long copy because I want as much information as possible before I make a decision. And if there’s an element of storytelling that draws me in, even better.

Personally, I’m a fan of long copy and use it in my own content marketing whenever its feasible.

Long copy seems to be the favorite with my industry, but I’m thinking about using video sales copy, I’m sure all the sames “rules” apply!

– Nick

Being straight forward is also an excellent idea and proves to them your not like ‘the others’.

Nothing’s sacred, so go for it. Like the idea. And by the way, sorry for miss spelling your name in the last comment. :/

That made my morning, Terrence. Thank you!

How abut Matt Dillon copy? Easy on the Kitty; long on the Chester, please.

Yes, Demian’s got it going on.

He’s a master of what I once saw referred to as “visual crispness”.

Which means his post is easy on my eyes: no daunting long paragraphs, polysyllabic words (like polysyllabic) and sparing use of adjectives and adverbs.

As well as liberal use of highlighting, bullet points, lists, and hard, cold facts.

Yeh, Demian’s got it going on — I always read his posts, with only a slight bit of envy…