Comments on: How to Create a Content Marketing Strategy

By: Richard

Richard — Thu, 14 Jul 2022 08:16:03 +0000

Thanks for another great post. I’ve used the review mining technique and I feel it’s a game changer.

By: Ada Miller

Ada Miller — Thu, 14 Jul 2022 07:57:22 +0000

Thanks for the guidance, it’s very valuable for a new blogger!

By: Alison Ver Halen

Alison Ver Halen — Tue, 05 Jul 2022 19:00:57 +0000

Thanks for the great tips! I’m always telling people that creating content won’t do any good if they don’t first take the time to create a comprehensive strategy, but as you said, I tend to get a lot of blank looks when I ask about things like their target audience or buyer journey.

By: Bhupendra Kaneria

Bhupendra Kaneria — Fri, 01 Jul 2022 16:10:18 +0000

This post was extremely valuable. Now I have a huge list of tactics I want to try on my own clients’ websites for years. Especially liked the question, Who are we talking with. I’m sure that will help my future posts. I appreciate your input.

By: Jennifer

Jennifer — Fri, 01 Jul 2022 13:19:22 +0000

Thanks for these pointers. I enjoy all this crafting and I’m working hard to build more structure into my content plans. Copyblogger articles always help me reign myself in a bit.

By: Gary

Gary — Wed, 27 Mar 2019 17:10:08 +0000

A really helpful post Sonia. I often have the ‘big idea’ but not the structured process to help me follow through. This article will definitley help me. Thanks.

By: Neil

Neil — Wed, 27 Mar 2019 03:16:21 +0000

Hi Sonia, some really good advice, especially about getting structure into the whole content marketing process.

I think number 2 is vitally important to the whole process. Rather than sit down and brainstorm what their big idea is many writers just start writing and hope something will come to them. I also liked the definition of “big idea” as “an idea that is instantly comprehended as important, exciting, and beneficial. It also leads to an inevitable conclusion, a conclusion that makes it easy to sell your product.” This makes a lot of sense.

Finally, number 8 is critical if you are going to get the most out of your budget. So much money can be spent on building quality content that it is a really good idea to be thinking during the planning stage in terms of how it can be repurposed.

By: Arash Ghaemi

Arash Ghaemi — Mon, 25 Mar 2019 18:44:21 +0000

Great read and something I will refer to as I write more.

Cornerstone content has such a massive impact on so many levels.

I find that sometimes when I write cornerstone content, it opens the door to writing on so many other topics.

It forces you to think thru so many different angles that every article after that seems much simpler.

By: Sonia Simone

Sonia Simone — Thu, 21 Mar 2019 23:36:43 +0000

In reply to Chris Pool.

I do still run one of my two podcasts, CopybloggerFM. You can get there by typing copyblogger.fm into your browser. 🙂

I really enjoyed producing Confessions of a Pink-Haired Marketer but I have so many projects and that one ended up on indefinite hiatus. I still have a complete archive here, however: https://www.remarkable-communication.com/podcast/

By: Sonia Simone

Sonia Simone — Thu, 21 Mar 2019 23:33:05 +0000

In reply to Sarah Hunt. Thanks, Sarah!