Comments on: What Is a Content Marketing Strategy?

By: Teresa

Teresa — Sat, 27 Feb 2016 10:47:03 +0000

Thanks for the post. I will be making use of the ideas here. I espishally liked the 13 questions listed, and will be making use of them.

By: Demian Farnworth

Demian Farnworth — Thu, 25 Feb 2016 14:58:34 +0000

In reply to Derek Anthony. You bet, Anthony.

By: Demian Farnworth

Demian Farnworth — Thu, 25 Feb 2016 14:58:16 +0000

In reply to Anna. Anna, thank you for sharing!

By: Anna

Anna — Wed, 24 Feb 2016 09:40:45 +0000

Hi Demian, great post. I really appreciate the way you structured the post – simple, easy to understand, and a delight to read. The 13 questions are a qreat way to start building a strategy from. Apart from measuring the results, I find it very important to really take time to analyze the data and optimize content accordingly. I only started getting good results when I put more emphasis on analyzing the results. Thanks for the helpful post, shared it with colleagues.

By: Derek Anthony

Derek Anthony — Wed, 24 Feb 2016 08:06:51 +0000

Hey Demian,

Thanks for this really useful article. I will surely be creating my own strategy now.

Lots to read here.

Best

Derek Anthony

By: Demian Farnworth

Demian Farnworth — Tue, 23 Feb 2016 23:16:07 +0000

In reply to Sunni. Love the approach, Sunni.

By: Demian Farnworth

Demian Farnworth — Tue, 23 Feb 2016 23:15:44 +0000

In reply to Matthew K. Loomis. Thanks chief!

By: Matthew K. Loomis

Matthew K. Loomis — Tue, 23 Feb 2016 19:41:37 +0000

Hi Demian,

You’ve given us a lot to chew on here. I’ve applied a few of these exercises and found them beneficial, particularly answering those 13 questions and fleshing out customer personas.

There are some other ideas here to consider.

Appreciate you putting this together, kind sir.

Have a fantastic week,

Matthew

By: Sunni

Sunni — Tue, 23 Feb 2016 18:18:19 +0000

When I was teaching Public Relations courses at our local universities, I introduced students to the use of Managing By Objectives and how to integrate that approach into the development of a written PR strategy. Briefly, it begins with stating the Goal — a measurable goal — with a deadline — and beginning with the infinitive “To..” Then, you ask yourself “How” … how will that be accomplished. The first responses are broad. Each time a “How” question is answered, you become more specific. The first “hows” are the Objectives. Under the Objectives are the tactics. When properly done, you can read the strategy backward by asking the question “Why?” ……….. and if all falls into place correctly, you’ll get an A!

Metrics should be use in every statement.

The benefit of this approach is it provides a structure in which to create a strategy. Having that structure means your thinking suddenly has a path to travel that is mapped out in front of you. Creating the strategy is done faster and with less stress. Try it! You may like it.

I even use this process to write speeches on the fly. Makes me fast!

By: Demian Farnworth

Demian Farnworth — Tue, 23 Feb 2016 14:59:52 +0000

In reply to Andy. If you mean by "long term" three months, then yeah. A year long plan at the most. Definitely go for it. Any thing beyond that, as anyone will tell you, will change so drastically you'll have to throw your plan out. :D