Comments on: 3 False Beliefs about Conversational Copywriting that Make Me Want to Scream

By: Nick Usborne

Nick Usborne — Tue, 10 Apr 2018 09:59:46 +0000

In reply to LJ Sedgwick. Great way to put it! : )

By: LJ Sedgwick

LJ Sedgwick — Mon, 09 Apr 2018 21:26:33 +0000

If I can read a sales page in the voice of Marge Simpson, then I feel like it’s conversational. If it comes across like Troy McClure, I won’t buy.

By: Nick Usborne

Nick Usborne — Sat, 07 Apr 2018 14:27:33 +0000

In reply to Martin Lindeskog.

Interesting… To your point, I believe conversational copywriting is more closely aligned with inbound marketing than outbound marketing. Or… it takes some of the tone and sensitivities of inbound marketing and applies that to outbound marketing.

Clear as mud? : )

By: Martin Lindeskog

Martin Lindeskog — Sat, 07 Apr 2018 09:51:02 +0000

In reply to Marvin.

Marvin,

As a former purchaser, I can resonate with this idea. I have a “soft” approach regarding selling my services as social media evangelist, due to my “allergic” reaction to pushy salespeople, back in the day! 😉

I have been a member of BNI, and I am a certified networker, so my business process is to apply the “giver’s gain” principle, and get referrals along the way. The challenge is to avoid that it turns into giver’s “pain”… Plenty of people have picked my brain, during the years.

Nick: I will look into to your site, in order to become in conversational copywriting! 😉

All the Best,

Martin

By: Sonia Simone

Sonia Simone — Fri, 06 Apr 2018 17:28:02 +0000

In reply to Nick Usborne. Isn't that funny? That's the thing about tech -- it never gets bored or tired.

By: Nick Usborne

Nick Usborne — Fri, 06 Apr 2018 02:22:04 +0000

In reply to Sonia Simone. To your last point... what I hate the most is human customer service people who drag and drop pre-written responses that almost answer your question, but not quite! I'd rather deal with a chatbot!

By: Nick Usborne

Nick Usborne — Thu, 05 Apr 2018 20:33:48 +0000

In reply to Tony K Boatright. Ha! You should see my first, second, third, fourth and fifth drafts! But thank you for the kind words anyway!

By: Tony K Boatright

Tony K Boatright — Thu, 05 Apr 2018 19:33:42 +0000

Great piece. If I ever grow up, I hope to write as well as you!

By: Sonia Simone

Sonia Simone — Thu, 05 Apr 2018 17:11:13 +0000

In reply to Sheila Koester.

Good chatbots are … wait for it … written by a good copywriter who understands exactly what Nick is saying here. 🙂

A smart chatbot is just like a smart email autoresponder. It’s warm, well-written conversational copy that nurtures a relationship and provides value, without pretending that there’s some individual person typing all of those messages one by one.

By: Nick Usborne

Nick Usborne — Wed, 04 Apr 2018 22:13:39 +0000

In reply to Andrew Harkin.

Andrew, hi

You’re absolutely right. Some of my favorite copywriters from the 70s and 80s – when I was starting out – were definitely conversational in their style.

Somehow, since then, too many copywriters have decided their craft is about trips, tricks and manipulation.

I find that weird, because the web is a totally conversational medium.

Like you say… this shouldn’t need saying. But it does! : )

Nick