Our target audience are mechanics, and used to be video store owners (still is, but less these days).

We’ve had people respond to our emails as if we’d sent them directly, so I agree marketers are more skeptical. We also noticed (and we never figured out why), that the mechanics (or their assistants) tend to post correct info including the phone number, whereas the video store people gave us bogus info. Perhaps we’re saying something wrong on the download page. I’ll be checking into that after this article, Thanks.

I should have mentioned it in the previous post, what an excellent and informative article that was. Certainly some food for thought there. I will keep this in mind when writing content for my site.

Thanks so much.

That’s called “invoking the mind’s eye.” Very powerful.

Once they are doing that, it may be possible to lead them in a certain direction by providing compelling arguments, research results, and information.

What do you think to this approach?

Lisa – free, for some, means too good to be true. By having a value people can understand response is bound to be higher.