Comments on: The Harpoon or the Net: What’s the Right Copy Approach for Your Prospects? https://copyblogger.com/harpoon-or-net/ Content marketing tools and training. Mon, 25 Jan 2021 19:07:43 +0000 hourly 1 https://wordpress.org/?v=6.5.5 By: Ideal readers and the art of stalking - The Connected Writer https://copyblogger.com/harpoon-or-net/#comment-240659 Fri, 15 Feb 2013 17:32:11 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240659 […] Might they be looking for solutions to their problems already, or are they still gathering info? If they’re already looking for solutions, then you better be ready to hit them with an irresistible offer, what Copyblogger calls the harpoon approach. If they’re still getting their bearings, a content net might be better off for now. Here’s the Copyblogger article. […]

]]> By: 48 Tips for Persuasive Copywriting | Kimberly Jones Literary Artist https://copyblogger.com/harpoon-or-net/#comment-240658 Thu, 03 Jan 2013 21:11:40 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240658 […] delivered over time gives you more room to persuade than a one-shot sales page. So put those words to good use by making your writing ring true. […]

]]> By: Unlock The Secrets Of Magnetic Copy https://copyblogger.com/harpoon-or-net/#comment-240657 Thu, 05 Jul 2012 15:30:47 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240657 […] if you’re trying to be persuasive (particularly if you’re creating a content net), don’t try to handle every objection in one […]

]]> By: 10 Timeless Blogging Lessons Learned from World Travel | TravelBloggerAcademy.com https://copyblogger.com/harpoon-or-net/#comment-240656 Sun, 01 Jul 2012 21:44:52 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240656 […] their services.The lesson: Offer to help first… and then offer your solution in that light. The soft sell works.#3. That “little extra” is worth a lot. We look at a minimum of three places before […]

]]> By: Shaun Emerson https://copyblogger.com/harpoon-or-net/#comment-240655 Mon, 25 Jun 2012 21:32:08 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240655 Hi Sonia,
I love how you use fishing terms to relate to how to convert readers into customers. Another great way to look at it, is that if you chum the water (throwing lots of food in) and then drop your hook in using the same food as bait, you are more likely to catch a fish than you are if you just throw your hook and bait in by themselves. The chum brings the fish to you, and then all you have to do is wait for the fish to bite your hook. Giving people lots of great valuble content, and then throwing a sales pitch in every-now-and-then seems like a great way to make sales.

]]> By: Get Knowledgable About Content Marketing - Joan Harrington https://copyblogger.com/harpoon-or-net/#comment-240654 Mon, 04 Jun 2012 20:50:42 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240654 […] you’re building a content net that supports this sale and many sales after this […]

]]> By: Robin Dickinson https://copyblogger.com/harpoon-or-net/#comment-240653 Mon, 28 May 2012 10:25:16 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240653 Harpoon them, net them, snare them?? It is customers that we’re talking about, right? 😉
Don’t mind the cheeky guy in the room. 🙂

Best regards,
Robin
@robindickinson

]]> By: Jarom Adair https://copyblogger.com/harpoon-or-net/#comment-240652 Sat, 26 May 2012 19:50:35 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240652 Hi Sonia,

Using this same headline you could write another great post–

When I read “The Harpoon or the Net” I immediately thought this article would be about the fact that many bloggers are often trying to catch the wrong NUMBER of visitors.

I am continually explaining to bloggers the difference between catching a lot of visitors at once (like using a net) vs. using their blog to go after a few big fish (like using a harpoon). Many people who should be using “harpoon strategies” when finding their clients are instead obsessed with getting a lot of traffic through “net strategies” and they’re hurting their business.

Interestingly enough, you rarely see it the other way around.

I can promise you a post like that would help your readers tremendously. I can’t tell you how many bloggers are getting this one wrong.

Thanks for being awesome as always Sonia.

]]> By: Nick Stamoulis https://copyblogger.com/harpoon-or-net/#comment-240651 Fri, 25 May 2012 20:45:18 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240651 “snare them in a net of useful, relevant content.”
I think creating content that connects with a potential customer along every step of the buying cycle is the way to go. You want to create as many touch points as possible and become a trusted resource.

]]> By: Amandah https://copyblogger.com/harpoon-or-net/#comment-240650 Fri, 25 May 2012 19:43:46 +0000 https://copyblogger.flywheelsites.com/harpoon-or-net/#comment-240650 No, I wouldn’t ask my audience if they’d want a long or short sales form. I was thinking about using a poll and or survey to gather information that would help me ascertain what they ‘really’ need and want, what problems do they have that need solving, that type of information. I’m brainstorming.

I agree that the long sales form usually wins out, just not with me. I’m a customer too. 🙂

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