Comments on: The 5 Things Every (Great) Marketing Story Needs

By: Alison

Alison — Tue, 26 Apr 2022 21:55:45 +0000

Thanks for the great tips! I’m always telling people about the importance of including stories in their marketing content and the importance of keeping their target audience front and center throughout the story.

By: Alper

Alper — Tue, 26 Apr 2022 12:25:50 +0000

I loved this article. I guess I should stop watching motivational videos and read these articles now. This article broadened my perspective on marketing.

By: Matt Coffy

Matt Coffy — Wed, 27 Nov 2013 16:48:45 +0000

Takes a lot of brainstorming to come up with a good storyline but this is a great help – narrows down the conceptual framework for you. Thanks for this and please keep up with your great posts!

By: Jean Storlie

Jean Storlie — Thu, 17 Oct 2013 17:13:02 +0000

Sonia, I love your article and the way you tie elements of a good narrative to branding and marketing. I applied your principles to one of my recent blog posts and thought you might enjoy it: http://www.storlietelling.com/2013/10/17/watermelon-grudge-your-customer-is-the-hero-of-your-brand-story/
Jean

By: Susan Velez

Susan Velez — Wed, 16 Oct 2013 08:40:53 +0000

Hi Sonia,

I know that story telling can be an effective marketing tool. Although I have to get better at mine. I’m implementing it through my email marketing to see if I can improve my open rates.

Never thought about using it on my blog. These are some great tips that I will begin implementing, thanks for sharing.

By: Christoph

Christoph — Sat, 12 Oct 2013 07:08:47 +0000

Great article Sonia,

As a toddler just learning how to walk in the Internet Marketing world, I feel very lucky to have stumbled across these golden nuggets of information. I’m looking forward to reading more of your articles

By: Annette SImmons

Annette SImmons — Fri, 04 Oct 2013 16:10:18 +0000

Thank you!! Tell the truth is so important – not only because of the ethics – but because staying loyal to deep human truths keeps you relevant and interesting. Fear fuels inauthenticity. I believe if you can’t find a true story that makes your point, then you don’t have a point.

By: John Waghorn

John Waghorn — Mon, 30 Sep 2013 07:55:38 +0000

Great post Sonia. I like the way you talk about good businesses and their need to focus on customer transformation and setting goals. Understanding where the “hero” wants to go is important and so is the way you tell the story to get them to act upon the information you’re feeding them.

There are some good pointers in the second subheading to follow and these will help any marketing storyteller think about what they need to detail in their own work. Thanks for sharing.

By: Ann Bevans

Ann Bevans — Sun, 29 Sep 2013 15:23:36 +0000

Great, tactical framework for developing a compelling story! Probably preaching to the choir, but I believe storytelling is the only way to break through to increasingly diverse, content hungry audiences. We marketers can’t afford to be boring any longer!

By: steve

steve — Sat, 28 Sep 2013 19:29:48 +0000

Sonia, I took a class from you years ago. I haven’t kept up with your writing for a few years as I was lost in the corporate wilderness. But this post brought me back to how much I enjoy and appreciate your writing talent. You are gifted.

I’m guessing the politics aren’t aligned, but I enjoy your writing as much as I do Peggy Noonan’s and, in my world, that’s high praise.

Thank you for helping us all write better and warm regards.