Advertising Archives - Copyblogger https://copyblogger.com/category/advertising/ Content marketing tools and training. Tue, 24 Jan 2023 19:34:32 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 Marketing Ethics: Selling Doesn’t Have to Be Sleazy (5 Real-World Examples) https://copyblogger.com/marketing-ethics/ https://copyblogger.com/marketing-ethics/#comments Thu, 14 Apr 2022 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=97935 During any discussion about marketing ethics, I’m always reminded of a comment a former coworker made decades ago: “I’d never...

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]]> https://copyblogger.com/marketing-ethics/feed/ 14 13 Timeless Lessons from the Father of Advertising https://copyblogger.com/lessons-from-david-ogilvy/ https://copyblogger.com/lessons-from-david-ogilvy/#comments Tue, 13 Aug 2019 13:00:03 +0000 https://copyblogger.flywheelsites.com/?p=33800 In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an...

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]]> https://copyblogger.com/lessons-from-david-ogilvy/feed/ 82 Writing Facebook Ads in a Sensitive Topic? Try These 4 ‘Tricks’ that Work … and Get Approved https://copyblogger.com/sensitive-facebook-ads/ https://copyblogger.com/sensitive-facebook-ads/#comments Tue, 10 Jul 2018 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=109349 If you’ve spent any time in marketing discussion groups, you’ve probably heard how difficult it can be to get Facebook...

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]]> https://copyblogger.com/sensitive-facebook-ads/feed/ 3 Your No-Nonsense Guide to Getting Started with Social Media Ads https://copyblogger.com/social-media-ads/ https://copyblogger.com/social-media-ads/#comments Tue, 25 Apr 2017 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=87335 The first time I rode a motorcycle, I fell in love. Between the power, the speed, and the freedom, I...

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]]> https://copyblogger.com/social-media-ads/feed/ 18 Content Marketing and Advertising Meet in a Dark Alley: Who Wins, and Why? https://copyblogger.com/content-marketing-vs-advertising/ https://copyblogger.com/content-marketing-vs-advertising/#comments Mon, 29 Feb 2016 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=55371 Traditional advertising pretty much had its way with the 20th century. Big campaigns with big budgets from big companies influenced...

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]]> https://copyblogger.com/content-marketing-vs-advertising/feed/ 22 Why the Ad Blocking Panic Shouldn’t Scare Smart Publishers https://copyblogger.com/ad-blocking/ Thu, 01 Oct 2015 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=52995 Let’s do a little thought experiment for a minute. Imagine a life without The Awl, The Huffington Post, the New...

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]]> Native Commerce: Media That Makes Real Money https://copyblogger.com/nr-native-commerce/ Mon, 10 Aug 2015 20:00:00 +0000 https://copyblogger.flywheelsites.com/?p=52440 This podcast began with the mantra “media not marketing.” In other words, valuable online content does the job that marketing...

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]]> All Great Writing Boils Down to These 4 Emotional Appeals https://copyblogger.com/rd-emotional-appeals/ Mon, 06 Jul 2015 17:00:00 +0000 https://copyblogger.flywheelsites.com/?p=51281 Great writers write to the emotions of their readers. And they focus on just four emotional appeals. The appeal is...

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]]> How to Use Scarcity to Get Lazy People to Act (Without Being Shady) https://copyblogger.com/how-to-use-scarcity/ Wed, 24 Jun 2015 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=47095 Let’s be honest with each other for a moment. Both you and I know we are lazy when it comes...

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]]> How to Sweep Away Skepticism with a Dramatic Demonstration https://copyblogger.com/rd-skepticism/ Wed, 17 Jun 2015 17:00:00 +0000 https://copyblogger.flywheelsites.com/?p=50660 If you want people to believe in something that’s true-but-hard-to-believe, you simply demonstrate that your product does what you say...

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