You forgot to mention the coup de gras from our friends at Facebook. Planet Suckerberg (sp?) has decreed that, since it was such a great idea to monetize reach for businesses on Facebook, why not pull the same trick with video? Yep. Now that FB has conned everybody into thinking that video is The Next Big Thing™️, they are now limiting the scope of who that video may reach, unless you’re willing to pay. As in “through the nose.” Brilliant. The insatiable gaping maw of FBs accounts receivable now expects to receive payment for allowing your carefully crafted visuals to actually accomplish anything useful.

It’s not like this can be called anything but, er um…Déjà view.

FINALLY! I have tried so hard to caution people … especially those in networking groups depending on Facebook to ‘be there’ for them … to understand it’s not about *them*. It’s all about Facebook.

When I share this, maybe they’ll finally listen to me about the non-security of their groups’ Google Docs, too!

If you don’t own it, you can’t control it.

Sigh.

Appreciate all the time it took to write this, thanks for NOT dragging Copyblogger into this mess, and I hope your family’s overseas adventure is going well. Kathie.

(Side note, I signed up for the course and am loving it so far!)

A brilliant example of boldly whipping up attention by taking a stand on a ‘hot button’ topic, then smoothly spinning it into a promo for your copywriting course.

The ‘trajectory’ of this article is flawless!

Thank you!

Thanks for the reply. Yeah, pretty useless as social.

By the way I absolutely love further.net!

We just resurrected it last month for advertising purposes only. It has no real value as a “social media” platform. In other words, it’s like a branded Google Adwords account for social advertising.

Judging from the comments and other writers (then) many followed suit. This article seems eerily similar.