Comments on: 8 Calls to Action that Initiate New Relationships with Customers and Collaborators

By: Stefanie Flaxman

Stefanie Flaxman — Fri, 21 Apr 2017 01:00:46 +0000

In reply to Tawny.

Thanks for sharing your experience, Tawny! Great points.

Hopefully you’ll be able to educate your clients to see content marketing as a continual practice … different pieces of content have different goals, and a combination of your efforts over time lead to the conversions that everyone ultimately wants.

By: Tawny

Tawny — Thu, 20 Apr 2017 01:40:20 +0000

Yes, I think going “viral” is the goal for several posts, but like most other marketers, I hate the term. It’s subjective. What’s viral to one person might not be viral to another. I think what gets people to share content are an emotion connection or humorous, relatable posts (especially on social media). I also don’t necessarily think that viral content translates to conversions. It’s meant more for brand awareness. That’s the trouble I face with several clients. They want every post to result in a sale.

By: Josh Martin

Josh Martin — Mon, 17 Apr 2017 15:51:02 +0000

In reply to Stefanie Flaxman. That sounds great! I'm looking forward to it.

By: Stefanie Flaxman

Stefanie Flaxman — Fri, 14 Apr 2017 00:22:41 +0000

In reply to Karen Ingle. Love it, Karen! :-)

By: Stefanie Flaxman

Stefanie Flaxman — Fri, 14 Apr 2017 00:21:17 +0000

In reply to Jen McGahan. Exactly, Jen! List-builder incentives are important for people who are ready to make a bigger commitment to your content, but your idea is great for simply communicating the benefits of what you offer to first-time visitors or anyone curious about your site.

By: Stefanie Flaxman

Stefanie Flaxman — Thu, 13 Apr 2017 22:48:28 +0000

In reply to Josh Martin.

Thanks for the extra tips, Josh!

Great point about developing relationships through email … in an upcoming post, Brian is going to talk more about smart ways to use content to grow your email subscriptions.

By: Stefanie Flaxman

Stefanie Flaxman — Thu, 13 Apr 2017 22:20:29 +0000

In reply to Leslie.

People don’t always know how to make the most of what you offer, so that could prevent them from purchasing something from you.

That rosemary I bought really sparked some new ideas for me too. If I can easily incorporate the rosemary into my food prep routines, I’ll be more inclined to buy it often. 🙂

Including a little recipe could potentially have a big impact on that brand’s sales.

By: Stefanie Flaxman

Stefanie Flaxman — Thu, 13 Apr 2017 22:11:37 +0000

In reply to Chris Rice. He's going to share some great advice. :-)

By: Karen Ingle

Karen Ingle — Thu, 13 Apr 2017 14:59:52 +0000

Your suggestion in #6 — to build your list while you host live events — sparked an idea for me: offer a How to Write Your Memoir workshop through community education. Some of them may later decide to hire a ghostwriter, and there I’ll be, already connecting with them through email.

By: Jen McGahan

Jen McGahan — Thu, 13 Apr 2017 13:33:05 +0000

Hi Stephanie, your tip “…encourage your visitors to share the PDF rather than just share your website link” gave me an idea to make the download available without asking for an email address in return. That way you get the word out there without the “transaction” factor and hopefully attract more people to your site. That would make your freebie more of a traffic builder, not necessarily a list builder. Thanks for that inspiration!