Robert Bruce, Author at Copyblogger Page https://copyblogger.com/author/robert-bruce/ Content marketing tools and training. Tue, 19 Jul 2022 23:39:30 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 How to Write Bullet Points People Actually Want to Read https://copyblogger.com/writing-bullet-points/ https://copyblogger.com/writing-bullet-points/#comments Mon, 22 Feb 2021 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=23139 There are countless reasons why you’ll want to learn how to write bullet points. Blog posts, tweets, and tens of...

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]]> https://copyblogger.com/writing-bullet-points/feed/ 60 The Art of Keeping Your Audience Coming Back for More https://copyblogger.com/content-marketing-cliffhangers/ https://copyblogger.com/content-marketing-cliffhangers/#comments Wed, 06 Jan 2021 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=18207 We’re starving for stories. We’re dying to know what happens next. From those nights thousands of years ago flapping our...

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]]> https://copyblogger.com/content-marketing-cliffhangers/feed/ 63 Everything Will Conspire to Stop You … So What? https://copyblogger.com/do-not-stop/ https://copyblogger.com/do-not-stop/#comments Mon, 26 Oct 2020 08:00:42 +0000 https://copyblogger.flywheelsites.com/?p=13528 There are endless reasons and ways. You’ve got three kids. You’ve got three teeth. The rent is four months past...

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]]> https://copyblogger.com/do-not-stop/feed/ 88 The Old Man and The Pen https://copyblogger.com/slow-and-steady/ https://copyblogger.com/slow-and-steady/#comments Tue, 26 Nov 2019 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=83219 This is a simple story about the life of a particular writer, and how he ignored the one thing about...

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]]> https://copyblogger.com/slow-and-steady/feed/ 13 How to Kill Writer’s Block and Become a Master Copywriter in Only 3 Hours a Day https://copyblogger.com/schwartz-copywriting-system/ https://copyblogger.com/schwartz-copywriting-system/#comments Tue, 29 Oct 2019 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=17628 Legendary copywriter Eugene Schwartz created a system of working that, before he was finished, enabled him to write nine books...

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]]> https://copyblogger.com/schwartz-copywriting-system/feed/ 119 Why Everyone Hopes You’ll Be the Hero https://copyblogger.com/be-the-hero/ https://copyblogger.com/be-the-hero/#comments Tue, 24 Sep 2019 13:00:29 +0000 https://copyblogger.flywheelsites.com/?p=13524 I walked into the small, yellow audition room and stopped twelve feet in front of the cheap, plastic, fold-out table....

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]]> https://copyblogger.com/be-the-hero/feed/ 82 The Art of Finding Ideas https://copyblogger.com/find-ideas/ https://copyblogger.com/find-ideas/#comments Tue, 27 Aug 2019 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=21398 Every writer who has ever lived has lusted after ideas. Where are they, how do I get them, and how...

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]]> https://copyblogger.com/find-ideas/feed/ 91 Why Sex Doesn’t Sell https://copyblogger.com/cheap-distractions/ https://copyblogger.com/cheap-distractions/#comments Tue, 16 May 2017 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=84364 In his essay, “It’s Necessary for the Scene,” American playwright David Mamet explains why no play or movie he writes...

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]]> https://copyblogger.com/cheap-distractions/feed/ 6 How to Get Your Writing on the Road to Being Read and Spread https://copyblogger.com/read-and-spread/ https://copyblogger.com/read-and-spread/#comments Tue, 11 Apr 2017 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=86997 I’m going to let you in on a little secret. It’s something the immortals — from Aristotle to Ogilvy to...

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]]> https://copyblogger.com/read-and-spread/feed/ 13 Sherlock Holmes and Mastery of the Craft of Writing https://copyblogger.com/sherlock-holmes/ https://copyblogger.com/sherlock-holmes/#comments Wed, 22 Feb 2017 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=83866 Sherlock Holmes was the greatest Consulting Detective in the world. Though merely a fiction — written over a century ago...

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