Comments on: Content Marketing as Seduction

By: Sandra Norval

Sandra Norval — Sun, 29 Jan 2017 11:59:28 +0000

Fantastic advice Brian and it clearly works because I really want to see the next blog.
I’m currently working on a major series of blog posts and was struggling to figure out how to manage my range of target readers, this has given me a Eureka moment, thank you!

By: Brian Clark

Brian Clark — Fri, 27 Jan 2017 21:53:45 +0000

In reply to Matthew Kaboomis Loomis. Remember, each journey is tied to a particular who that you have documented. Some people create content journeys for multiple personas, but my advice is that you pick one at first and focus. Even Apple stuck with one target persona for the entirely of the Get a Mac campaign.

By: Brian Clark

Brian Clark — Fri, 27 Jan 2017 18:34:04 +0000

In reply to Tommy Zarzecki. Good to hear, Tommy. Thank you!

By: Brian Clark

Brian Clark — Fri, 27 Jan 2017 18:33:45 +0000

In reply to Tom Bentley. Ah yes, Ned Ryerson. Funny, Ned is almost worse -- he has no data at all, he just annoys everyone he knows. :-)

By: Tommy Zarzecki

Tommy Zarzecki — Fri, 27 Jan 2017 15:47:02 +0000

Brian, this is truly one of the best articles I’ve read in a LONG time. The analogies are dead on because everything that you wrote is what I believe in deeply. I ran a couple of boutique ad/brand agencies for 2 decades and now I’m an author and social media personality who constantly utilizes what you’ve talked about. One of the biggest things Tony Robbins professes is that every relationship HAS TO be WIN/WIN. When I built my first agency’s website, I put our core values on the home page. My partner (the quintessential Phil Connor who only gave a damn about money) flipped out about the home page and said, “Absolutely NOBODY cares about your core values.” Not long after that I ended the partnership. Thanks so much for a piece that hit me in the soul ~ Tommy Zman

By: Tom Bentley

Tom Bentley — Thu, 26 Jan 2017 18:44:34 +0000

Brian, there’s a great secondary example of ill-timed, inappropriate pitching that’s rehashed in hilarious ways in Groundhog: Ned the insurance guy’s obnoxious, in-your-face sales pitches, which Murray gets to fend off in funny fashion. From that angle, Murray gets to play the pestered non-buyer.

Thanks as usual for a perceptive angle and useful info.

By: Paul Nieto

Paul Nieto — Thu, 26 Jan 2017 15:55:38 +0000

My comment is not so much abut creating content as it is about how people destroy their content. In Ground Hog Day “There’s literally no tomorrow for him, so he has to close the deal on the first date, or not at all.”

This reminds me of when I go to a site and within 15 seconds I can’t read the article anymore because a site is blocked by a “sign up for my website” pop-up advertisement.

What are they saying? Perhaps it is, “I don’t know you and you don’t know me. Just sign up! Please, please please!” And as the reader, the reply is “Aren’t we moving a bit too fast here? It’s only our first acquaintance.” Maybe I return a week later and see it again. Then I think, “there he goes again!”

Yet, I have read that such ads work. To me, it is a huge turn-off.

By: Daniel Z. Chohfi

Daniel Z. Chohfi — Thu, 26 Jan 2017 13:53:21 +0000

I’d like to link to Robert Bruce Allegorical show that would be a great complement for this post but it isn’t online any more. And this makes me crazy to see what he will publish after that!

By: Daniel Z. Chohfi

Daniel Z. Chohfi — Thu, 26 Jan 2017 08:10:13 +0000

This serie would make a great podcast Brian, thanks. I keep thinking “the medium is the message”, but just after you really got the who. These days I nailed down a simples but essential value: my client want to do it and want to learn it. Simple but probably one of the most import values. Without it they really aren’t my heros.

By: Matthew Kaboomis Loomis

Matthew Kaboomis Loomis — Wed, 25 Jan 2017 00:30:26 +0000

Hi Brian,

Catherine Lynch asked a great question and I’m looking forward to reading how you address that.

I know that Pamela Wilson suggests producing content for newbies, intermediates and long timers. How much of each? I hope you’ll get into more of the details on meeting the prospect where THEY are in the journey.

Thanks,

Matthew