There’s a fine line between “content with value to the audience” and “content that wastes a sales pitch opportunity.” In my experience, finding the right balance is a major challenge. It’s all about creating content that provides value _and_ positions the publishing brand as a key solution, but without stinking the whole thing up with “hard sell” language. In this sense, content’s potential as a marketing tool is more in lead generation than in direct sales conversions.

Expansion on a construct would be doable but thanks for advice re. wordiness.

I tend to write how I speak, hence my use of “overwhelm”, but, yes, it is part of the lexicon now. Just be glad I didn’t implore you to leverage your paradigms 😉

Maybe sometimes it is laziness but I know a lot of people feel stuck not knowing what to do when there is so much conflicting information. Hopefully the minimal version I offered here will help some 🙂

Glad to hear it!

When you next do your business cards, also think about having a call to action rather than just your contact details. As well as HOW to get in contact with you, it helps to have a WHY 🙂