Comments on: How to Create Digital Products (That People Actually Want)

By: Stefanie Flaxman

Stefanie Flaxman — Fri, 11 Mar 2022 20:41:32 +0000

In reply to Alex. All of that excitement around creation can certainly lead to disappointment if you don't follow through with an effective promotion strategy. We've all been there! You learn a lot from it. :-)

By: Alex

Alex — Thu, 10 Mar 2022 12:04:03 +0000

This is an extremely comprehensive article and I think it’s valuable you talk about not only the “exciting” stuff around creation + selling, but also the “less sexy” stuff about promotion + SEO.

I created a low-cost digital product and got so caught up in the excitement of bring all the pieces together – I completely forgot to do the boring stuff like SEO and missed a lot of opportunities until I re-traced my steps.

It’s also worth seeing if you can submit your product to AppSumo who allow creators to sell their work on their platform – they have a HUGE client base so it’s well worth tapping in to that.

By: Stefanie Flaxman

Stefanie Flaxman — Mon, 07 Mar 2022 20:28:51 +0000

In reply to Rachel K Belkin. Right on -- thanks for sharing your journey, Rachel!

By: Alessio

Alessio — Sun, 06 Mar 2022 02:30:01 +0000

Having spent many years working with digital products, this is a great article that breaks down the nuances of this area. Great work.

By: Rachel K Belkin

Rachel K Belkin — Sat, 05 Mar 2022 08:58:52 +0000

Thanks for the tips! I recently sold my 13 year old lifestyle blog (for 6 figures … yay!). And now I’m starting from scratch again with a few blog. I really want to do things right/better from the start this time around. I don’t want to put all my eggs in the ad revenue or sponsored content basket. I really need to create a digital product that will help teach people what I did to build a business from scratch and then sell it for 6 figures. I was great at pitching brands, and getting big partnerships with brands. Just trying to figure out how to create a digital product based on that.

Rachel