Beth Hayden, Author at Copyblogger Page https://copyblogger.com/author/beth-hayden/ Content marketing tools and training. Wed, 19 Jun 2024 13:45:05 +0000 en-US hourly 1 https://wordpress.org/?v=6.5.5 13 Timeless Lessons from the Father of Advertising https://copyblogger.com/lessons-from-david-ogilvy/ https://copyblogger.com/lessons-from-david-ogilvy/#comments Tue, 13 Aug 2019 13:00:03 +0000 https://copyblogger.flywheelsites.com/?p=33800 In 1962, Time magazine called David Ogilvy: “The most sought-after wizard in today’s advertising industry.” During his years as an...

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]]> https://copyblogger.com/lessons-from-david-ogilvy/feed/ 82 3 Tips on High-Conversion Copy from a Sales Page Specialist https://copyblogger.com/sales-page-tips/ https://copyblogger.com/sales-page-tips/#comments Tue, 23 May 2017 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=89560 I know what some of you are thinking. You’re asking: “Do I really need a sales page anymore? Can’t I...

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]]> https://copyblogger.com/sales-page-tips/feed/ 19 3 Simple and Effective Keyword Research Tips https://copyblogger.com/simple-keyword-research/ https://copyblogger.com/simple-keyword-research/#comments Tue, 07 Mar 2017 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=80289 Keyword research is always a hot topic in content marketing circles. It’s one of those subjects that never goes out...

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]]> https://copyblogger.com/simple-keyword-research/feed/ 11 3 Ways to Become More Generous and Grow Your Audience https://copyblogger.com/generosity/ https://copyblogger.com/generosity/#comments Tue, 24 Jan 2017 14:00:00 +0000 https://copyblogger.flywheelsites.com/?p=79786 Giving to your audience is one of the foundations of any smart content marketing strategy. To grow your audience and...

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]]> https://copyblogger.com/generosity/feed/ 19 4 Creative (and Aboveboard) Ways to Improve Your Search Engine Rankings https://copyblogger.com/improve-search-engine-rankings/ https://copyblogger.com/improve-search-engine-rankings/#comments Tue, 27 Dec 2016 00:00:00 +0000 https://copyblogger.flywheelsites.com/?p=79067 Promoting your content has clear short-term benefits — like attracting new readers, social shares, and comments. But did you know...

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]]> https://copyblogger.com/improve-search-engine-rankings/feed/ 13 Prove It! 6 Persuasive Techniques for Making the Sale https://copyblogger.com/show-proof/ https://copyblogger.com/show-proof/#comments Wed, 23 Nov 2016 00:00:00 +0000 https://copyblogger.flywheelsites.com/?p=78454 A few months ago, I was struggling with writing a sales page for an upcoming program launch, so I showed...

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]]> https://copyblogger.com/show-proof/feed/ 17 Build Landing Pages that Convert with These 3 Smart Steps https://copyblogger.com/build-landing-pages/ https://copyblogger.com/build-landing-pages/#comments Tue, 25 Oct 2016 23:00:00 +0000 https://copyblogger.flywheelsites.com/?p=77435 It was May 2015, and I was sitting in the audience at Rainmaker Digital’s Authority Rainmaker conference in Denver, Colorado....

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]]> https://copyblogger.com/build-landing-pages/feed/ 14 How to Ruthlessly Cut Worthless Words from Your Sales Copy https://copyblogger.com/cut-worthless-words/ https://copyblogger.com/cut-worthless-words/#comments Mon, 26 Sep 2016 23:00:00 +0000 https://copyblogger.flywheelsites.com/?p=76498 When you’re writing sales copy for your business, showing a little personality is a good thing. It’s also a good...

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]]> https://copyblogger.com/cut-worthless-words/feed/ 33 Up for the Challenge? Try This Unusual Method to Help Achieve Your Business Goals https://copyblogger.com/host-a-challenge/ https://copyblogger.com/host-a-challenge/#comments Tue, 06 Sep 2016 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=65213 Jadah Sellner and Jen Hansard, two moms who co-founded a business called Simple Green Smoothies, added 28,000 people to their...

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]]> https://copyblogger.com/host-a-challenge/feed/ 10 5 Simple Touches that Deliver a Warm Welcome to New Email Subscribers https://copyblogger.com/email-welcome-message/ https://copyblogger.com/email-welcome-message/#comments Tue, 09 Aug 2016 13:00:00 +0000 https://copyblogger.flywheelsites.com/?p=65212 You know the old adage: you never get a second chance to make a first impression. That maxim is certainly...

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