I’ve been in a lot of meetings where Copyblogger was discussed. 🙂

Thanks for helpful points to share with the team!

I wouldn’t worry too much about the number of search results. Sometimes it’s a bazillion! Other times is half a bazillion. But this number doesn’t have a big impact on your chance of ranking or your ability to write something great.

There is an art to evaluating the competition for a given phrase. The key is to understand your “Domain Authority” which is a metric created by Moz. It emulates part of Google’s own algorithm.

Here’s the important piece: If you Domain Authority is in the same range as the other pages that rank high for that phrase, you should have a chance …even if there are a bazillion total pages that rank for the phrase!

You gave me a lot to think about in your article. I read it shortly before I updated a blog post about my reading challenge, which didn’t get a lot of shares. I used the headline formula and the semantic SEO. I’ll make the changes in some of my older posts and I’ll use the information in new posts. Thank you!

Totally! Thanks so much Andy.

I’m glad you liked this one, Janice. Yes, the colon is a great way to work in a second headline, or a second element to the headline.

Short headlines often work well, but I once saw research showing that double headlines get a higher clickthrough rate. It makes sense because there are two chances to catch the readers attention.

Colons, paragraphs, dashes and elipses. All of those can work!