Comments on: Why a Comprehensive Content Marketing Strategy Includes Podcasting

By: Demian Farnworth

Demian Farnworth — Thu, 04 Feb 2016 19:45:36 +0000

In reply to Avinash. Transcripts.

By: Jon Nastor

Jon Nastor — Thu, 04 Feb 2016 14:56:58 +0000

In reply to Peter.

Peter,

Podcasting should definitely be a part of your content marketing plan.

The simplest way to get your team onboard is to download our new report The Beginner’s Guide to Launching a Remarkable Podcast. It’s free and will have you up and running in no time.

Get it here:

http://rainmaker.fm/showrunner-registration-closed/

After you read that, feel free to ask me follow-up questions on here or Twitter. I’d be happy to help.

By: Jon Nastor

Jon Nastor — Thu, 04 Feb 2016 14:52:51 +0000

In reply to Juan. Juan, Thank you so much, that means a lot to hear. I have a few articles on here now, so grab yourself a coffee and have a read! ;-)

By: Jon Nastor

Jon Nastor — Thu, 04 Feb 2016 14:51:18 +0000

In reply to Avinash. Avinash, I am not an SEO expert, so I cannot speak on the nuances of SEO. But in my experience, posting podcast episodes consistently is looked upon favorably by search engines.

By: Peter

Peter — Thu, 04 Feb 2016 11:50:39 +0000

This is an inspiring article thank you. I am encouraging our team to begin podcasting and am going to share your article today!

Can you recommend a few getting started in podcasting articles? I think I will make some progress if I can demonstrate how we can actually do this.

Cheers

By: Juan

Juan — Thu, 04 Feb 2016 11:49:51 +0000

Jon, this was such a great post. I’ve listened to your podcast for a while but this is the first time I’ve read an article by you. Again, great stuff.

By: Avinash

Avinash — Thu, 04 Feb 2016 05:48:49 +0000

In my view this content strategy is not workout for the SEO.

By: Jon Nastor

Jon Nastor — Wed, 03 Feb 2016 20:55:50 +0000

In reply to William.

William,

Nobody is saying podcast is easy, but as you say, they are underutilized and that leaves a huge potential for those of us who are podcasting.

Commitment is definitely an issue and it’s why most podcasts fade out before catching on in the market. The best way to overcome this is to have a community around you for support and accountability — a community like you would find inside The Showrunner Podcasting Course. 😉

And 100% stay consistent, as you say. There is no better way to grow your podcast.

By: Jon Nastor

Jon Nastor — Wed, 03 Feb 2016 20:50:22 +0000

In reply to Jeff Korhan. Jeff, you are so right! I love to use podcasting to get my head around new ideas and test them on my audience. If you are anything like me, you will never run out of things to talk about, but staring at that blank page sometimes can be frustrating. I often start with audio and then repurpose those ideas into text for my blog.

By: Jon Nastor

Jon Nastor — Wed, 03 Feb 2016 20:45:54 +0000

In reply to Cheri Fields.

Cheri, I fully agree podcasts are a great way to learn and be entertained while you are doing other tasks.

As for reaching kids and their families, I see podcasting as an excellent tool.

Modern families spend a lot of time together in vehicles commuting, so I see this as a great time to join them with your message.